CaratLane: A Tanishq Partnership

Gold Jewellery | Hyderabad

CaratLane was founded with a refreshing and courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. How do we know that there’s a need for us? Simple. We spoke to dozens of women across the country. Hundreds, actually. About their tastes. Their lifestyles. What was important to them. We discovered a crazy paradox. Despite their love for jewellery – and how important jewellery is for their personal style and individuality – most women were forced to keep their jewellery in their lockers. Where it was safe, but unwearable on an everyday basis. They were forced to choose between expensive jewellery for special occasions; and everyday jewellery that was of inferior quality and unable to project their personal style and values.

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