Photography of the month - September'14!

September 30, 2014

Meet Ashok Arsh, who won THE HINDU - National level photography contest twice (Moods of Margazhi and working elders). He is known best for his candid wedding pics that involve a lot of fun and emotions, details and of course colour tones! Happy to feature AA Photography as the photography of the month.

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When I was 12, my family and I visited Vandaloor Zoo. We had bought a camera just then with new film roll. Within 15 minutes of entering zoo, I finished the entire roll clicking the animals and with no shots of my family. With no shop to get a new roll, my dad got furious with me and I felt real bad.

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Back then, I didn't know that I would buy a DSLR someday and click . Today, I have graduated as Textile Engineer and now working as a Fashion Designer. With 2011 Diwali bonus , I got my Canon 550D :) It all started with my imagination and DSLR guide. I knew nothing about photography & didn't have any technical / theoretical background too. I started capturing what I felt was right.

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Photography began as a Sunday(my only day off) hobby but now I seem to create more Sundays in a week for myself. :P In due course of time, I see myself yearning to go out and click at any given opportunity. The journey has been incredibly satisfying filled with moments which I would cherish all my life. I look forward to the journey ahead!

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For me, photography is all about feel & colors . I guess COLORS maybe due to my fashion designer background. I strongly believe there is beauty in everything irrespective of the environment. My photography strives to bring out this beauty as much as I can. I also try to bring a specific feel & color to the photo, depending on the mood of the situation.

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Shooting weddings is not as easy as it looks. A lot of challenges are involved. The main challenge would be to shoot within a limited time as our Indian weddings tend to rush up due to extensive rituals; still we have to make use of the best possibilities at the given time. My favourite is the outdoor couple shoot. For every shoot, I discuss the theme/idea with the bride and groom so that it involves new concepts and more creativity.

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I love to ride bikes. It doesn't matter if it's a Yamaha or Honda or Enfield. I just love the experience of riding bike. Likewise; I can't differentiate between different genres of photography. I love taking photographs. Wedding candid is kind of challenging & Interesting because anything can happen at anytime ;) I have to be ready like an army solider with his weapons.

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Also, I'm still exploring different genres of photography and don't want to limit myself to any specific type yet.I follow a lot of photographers, both abroad and India,but my main inspiration for wedding photography is Mr.Anbu Jawahar - AJ!

In our life, only some moments become memories. I feel privileged to be given the opportunity to turn the couple's key life moments into lifetime memories by digitally framing them.

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