To the ones who are interested in big fat Indian Weddings, the name Preethi Fazel should not come up as a big surprise. Preethi has been successfully transforming women into awe-inspiring brides by her lehengas, embellished gowns and mesmerising 22yards since 2013. Her brand @pleatz-by-preethi-fazel# has rapidly made advances not only in creating wedding dresses, but also maternity wear and gowns for kids.
Preeti, who proudly acclaims her to be a self-taught designer finds her success mantra in fully understanding the client's vision by taking the pain (which, of course, she terms as her greatest pleasure!) of having several one to one sessions with her clients and then turning the vision into a creation that is perfect whether be it in terms of measurement, or colour or quality.
1. How you began and how you got to where you are:
It was in the stars for me to enter the fashion industry a couple of years ago after completing my business management degree in the United States. My label Pleatz by Preethi Fazel was launched in the year 2013, with the motive to design wedding attire for the Chennai brides. Being a self-taught designer I have learnt designing and crafting clothes at my atelier, transitioned my label into selling bespoke Indian (ethnic) and western bridal wear for women over the years. My team works on 45-50 bridal clients per month. All my team members work hard to make the bride’s dream wedding gown goals come to reality.
2. About your brand:
In 2013, I started the brand with the motive to serve brides. I started with only one tailor. Now we have around 25 people working in our team. In the year 2016 I showcased my first bridal Lehenga collection, the florals at the India runway week in Delhi. The collection included floral motifs embellished with zardosi embroidery to recreate a stunning design. My 2018 collection Sakura was showcased in provoke summer fashion festival .We are launching our new collection for 2019 soon. We are into designing bridal blouses, lehengas wedding gowns, bridesmaid gowns, Photo shoot gowns, maternity wear and much more!
3. Your tryst with Shopzters and how it has helped you in your career (like a review):
Shopzters is a great platform, I was connected to Shopzters through Sucharithra, and from day one Shopzters has been a great support in promoting my work. They make sure that my work is posted regularly on their page and that it reaches maximum number of people. I receive a lot of enquiries from the Shopzters followers. They also connect me to the brides who are looking for wedding lehengas, gowns and blouse. Through Shopzters, I reach a lot of overseas clients as well! Overall it’s a great medium to meet new clients and to grow my business!