Boutique Of The Month - August'15!
She has magic in her hands! Her designs speak volumes about the perfectionist she is! That splash of colour you see in each of her designs, just sweep you off you feet! Must be wondering who the person is? It is Bhargavi Kunam and I am exteremly delighted to feature her store as the Boutique of the month. Bhargavi Kunam, always had a knack for style. As a young girl, she loved to dress her friends up. She also wanted to dress them differently, always putting together outfits that were creative yet different. She considers herself to be a keen observer of life and seeks inspiration from the various vagaries that it offers. She studied Architecture at the reputed Jawaharlal Nehru College of Fine arts and Architecture, also holds a masters degree in the same. Today, this 32-year-old fashion designer has her own set up in Hyderabad. She describes her sensibility as strongly artistic and takes pride in her ability to creatively fuse different materials and fabrics into pieces of art. Though she pursued a Master degree in architecture, Bhargavi was always passionate about designing clothes. With no formal training in Fashion , she fought against all the odds to establish herself as a fashion designer. She started her career working as a freelance designer by opening a small boutique with a friend in 2007. After a five year long struggle of running a small store with a few tailors and craftsmen, she created the label BHARGAVI and launched her flagship store in Banjara Hills. She currently has fifty people working with her and is recognized as one of the best ethnic wear designers in Hyderabad. She calls herself a hands on designer as she is fully involved in the design process, starting with the choice of fabric to the quality of the finished garment. Bhargavi has an intrinsic understanding of colours and textures. Her command of hues is natural and easy,sophisticated and sensual. What stands out in her work is the textures of the fabric she uses. Her strength lies in her sense of color combinations and also in her ability to develop new forms and silhouettes. Her creations have a life of their own, they also have personalities, They are femininely seductive and are characterized by an interesting blend of Western and Eastern elements. Bhargavi believes that fashion is all about stimulating ones' own mind and letting creativity flow. She believes that fashion cannot be dictated to you, it is about breaking rules and being comfortable with the piece you own. Blindly following trends is not really fashion. "I believe in creating my own style statements and what I love about designing is the balance of creativity, art and science in this field," says Bhargavi. Our country India and its rich heritage never fails to inspire me. Every collection of mine has a bit of India in it. I have always loved fashion. I love beautiful things that are well made. I think what women like is that while I make sexy clothes, I understand their bodies. I know that some women might have flab here and there and I cut and drape in a way that hides these flaws, without compromising on the sensual appeal of the garments. I think women should dress in a way that's effortless but never lazy, says Bhargavi. Apart from running her store successully, Bhargavi has designed bridal trousseau for many high profile weddings. She has also has designed for and styled many Tollywood celebrities for several events and parties. The collection that she designed and styled for a wedding sequence for Krishnavamsi's MOGUDU movie was well appreciated by the masses and critics alike. Phone: 040-23335588, 9989899881, 8885125125